The history of HONGQI automobile can be traced back to 1958, when the first domestic high-class sedan was born in China, and at the same time, it was also identified as the “state guest car”, which established the identity of HONGQI as the “state car”, and also opened the prelude to the development of the Chinese automobile industry on its own. HONGQI is the representative of Chinese luxury car brand, it has the traditional Chinese culture and modern technology concept, the whole brand positioning is “atmospheric, elegant, noble, technology”, it will be the perfect fusion of oriental aesthetics and modern technology, to show the unique charm of HONGQI car. In 2018, HONGQI released a new brand strategy, building a complete product matrix covering fuel, hybrid and pure electric models. Up to now, the cumulative users of HONGQI fuel vehicles have exceeded 1 million, making it a leader in China’s automobile market and also occupying a place in the international arena.
HONGQI Automobile has several production bases in China, and Changchun FAW Hongqi Plant is the main production base of HONGQI fuel automobile. Inside the plant, there are not only traditional exquisite craftsmanship but also advanced intelligent manufacturing technology, realizing automation and flexible production.
There are specialized automobile production workshops including stamping, welding, painting and general assembly. The stamping shop in the factory adopts a high-speed automatic stamping line, which utilizes ultra-high-efficiency workmanship to make complex body parts from raw materials, ensuring that the quality of the parts reaches the international first-class level. The factory utilizes a large number of robots in the welding shop, which not only improves the strength and quality of the welds, but also results in a tighter and more aesthetically pleasing vehicle body structure. In addition, advanced inspection systems have been introduced into the factory to monitor all aspects in real time to ensure that every vehicle meets the strict factory standards. In addition to the domestic production factories, HONGQI Automobile has also laid out relevant production factories overseas, and HONGQI has set up a vehicle assembly plant in Pakistan, which is also an important milestone for the HONGQI brand to go global.
HONGQI Automotive’s R&D capabilities are also very strong, with R&D centered in China and spreading globally. HONGQI’s global R&D headquarters is located in Changchun, which is mainly responsible for the research and overall development of HONGQI’s core automotive technologies. HONGQI’s R&D base in Beijing includes the Foresight Technology Innovation Branch and the Energy Sensing Research Institute. Overseas, HONGQI has set up a research center in Munich, Germany, which focuses on projects such as intelligent driving, and research and development of technology for some new energy models. The research center in Silicon Valley, North America is mainly responsible for vehicle V2X, information security, AI voice interaction and other aspects. Such a globalized research situation not only enables us to keep abreast of the international market and technological development trends, but also draws on advanced international experience, laying a solid foundation for the brand’s internationalization.
The main core benefits of the HONGQI fuel model include:
HONGQI’s fuel models currently on sale include: HONGQI H9, HONGQI HS3,HONGQI HS7, HONGQI HQ9, HONGQI HS5, HONGQI H5,HONGQI H6, NATIONAL DELIGHT, NATIONAL ELEGANCE.
HONGQI H5 is a mid-size luxury sedan with a straight waterfall chrome grille in front with a red vertical logo in the center, making the brand highly recognizable. Split LED headlights above the daytime running light belt, below the matrix LED headlights, support automatic switching between high and low beams. The design of the two sides of the deflector plus aerodynamics greatly reduces the wind resistance of the vehicle traveling, but also enhances the visual impact. Side of the body as a whole is slippery back design, roof line smooth downward pressure, the upper waist line through the head and tail, enhanced the body of the sense of elongation, the lower waist line echo with the strengthening of the sense of muscle.
The rear is a penetrating LED taillight, and the interior of the light strip incorporates a dot-matrix light source, making the vehicle very effective when driving at night. The ducktail spoiler design optimizes the tail airflow and improves the stability of high-speed driving. The vehicle’s interior design is very luxurious, symmetrical center console with 12.6-inch vertical center control screen, extending the visual width horizontally, and all the seats in the car are NAPPA leather seats, which support heating, ventilation and memory functions. The “Zero Gravity” seats are ergonomically designed to make long-distance driving more comfortable, and the combination of solid wood veneer and metal lasers highlights the luxury temperament. The vehicle is equipped with L2 level assisted driving function, supporting full-speed domain adaptive cruise control, traffic sign recognition, fatigue detection, etc. HONGQI H5 is divided into 2 configurations of 1.5T+7DCT and 2.0T+8AT, with highly efficient fuel power taking into account both performance and smoothness. HONGQI H5 redefines the fuel model with a new design, which is an ideal choice for users who pursue quality and cost-effective.
Over the years, HONGQI Auto has been widely recognized by the market for its excellent quality and reputation, and has been awarded “China Famous Brand Product” and “China Automotive Industry Science and Technology Award” for many times. A number of products have also won the “Best Design Award”, “Best Innovation Award” and other honors.
Currently, HONGQI vehicles have been sold to many regions such as the Middle East, Southeast Asia and Europe. In order to better serve the local market, HONGQI has also established a sales and service network to provide consumers with a full range of services.
HONGQI Fuel Vehicles has become the leader of luxury automobiles in China with its long historical legacy, leading technology and outstanding market performance. In the future, HONGQI Auto will continue to innovate, improve quality, actively expand the international market, and lead Made in China to the world.
