In the global automobile industry layout, CHERY Automobile occupies a place in the field of fuel automobile by virtue of its profound technical background and strong production and research and development ability. 1995, the leaders of Wuhu City, Anhui Province, China, bought Ford’s engine production line during the European automobile inspection, and formally opened their automobile project. CHERY AUTO was formally established in 1997. In 1999, the first engine of CHERY AUTO came off the production line smoothly and ignited successfully; in December of the same year, the first sedan came off the production line, which marked CHERY AUTO’s formal entry into the field of automobile manufacturing. As time goes by, CHERY continues to develop and grow, and in 2007, CHERY rolled out its one millionth car, becoming the first independent passenger car brand in China to break through the “one million” scale of automobiles. CHERY has always taken “technology-based enterprise” as its development strategy, and after more than 26 years of development, it has formed a complete product line covering passenger cars, commercial vehicles and mini-vehicles.
CHERY AUTO has several modernized production bases including: Wuhu production base, Dalian production base and so on. These production bases are equipped with four modernized workshops of stamping, welding, painting and assembly, which adopt automated production lines and advanced production technology, especially the automation rate of the welding workshop has reached 99%. In the painting workshop, the factory adopts the German Dürr painting line, which not only greatly improves the painting efficiency of the vehicle, but also ensures the stability of the overall production. In addition, the production base has introduced a strict quality management system, established a globally unified QMS quality system, and followed high standards and strict requirements in all aspects from vehicle components to vehicle assembly to ensure that every vehicle produced has excellent quality. CHERY Automobile also introduces the intelligent AI program, which realizes the informatization and intelligence of the vehicle, and is able to monitor all aspects of the production process in real time, and is able to detect and solve problems in time. Overseas, CHERY Auto has also established several production bases. The vehicle production plant in Brazil currently has an annual production capacity of more than 150,000 vehicles and its localization rate is more than 60%; the Russian plant produces vehicles that mainly radiate to countries in the Eastern European market; the KD plant in the Middle East produces vehicles that mainly satisfy the needs of the Gulf region, and most of the vehicles produced are right-hand drive models. CHERY Auto’s strategy of “technology-based enterprise” makes it attach great importance to the investment in product technology research and development, and brings together talents from all over the world. The R&D center in Shanghai is mainly responsible for the field of vehicle engineering and powertrain system; the R&D center in Germany is mainly responsible for the chassis tuning of the vehicle, and the R&D center in Germany is mainly responsible for the chassis tuning of the vehicle.Not only that, they also participate in the European Union’s certification of vehicles to ensure that the vehicles can meet local sales requirements; Japan’s R&D center focuses on joining forces with Toyota’s team of experts, focusing on fine-tuning the study of the car’s interior; and North America’s R&D center will be docked to the Silicon Valley’s innovative resources to study intelligent Internet technology. The R&D teams at home and abroad collaborate with each other to deeply understand the needs of different countries and regions and propose solutions, so that CHERY Auto’s products are more in line with the international market demand.
CHERY Fuel Vehicle’s core technological advantages include the following:
Fuel models of CHERY cars include Arrizo 8, Arrizo 8 GT, Chery Fulgur, Arrizo 5, Arrizo 5 PLUS, Arrizo 5 PRO, Tiggo 8, Tiggo 8 PRO, Tiggo 8 MAX, Tiggo 8 L, Tiggo 7, Tiggo 7PRO、Tiggo 9 etc.
These fuel models cover two categories: sedans and SUV.
The Tiggo 9 is the flagship mid-size luxury SUV of the CHERY Fuel lineup. The front of the vehicle features a large straight waterfall grille with chrome accents and an illuminated logo, giving the vehicle an overall sense of luxury. The matrix LED headlamps at the front are capable of supporting adaptive high and low beams, and the lights can reach up to 300 meters. The front-end design of the silver-colored guard plate adds to the off-road atmosphere of the vehicle. The interior of this model can support 5/7-seat layout adjustment, floating roof and hidden door handles make the vehicle driving wind resistance reduced to 0.33Cd. The LED taillights running through the rear of the vehicle plus feathered light bands support the dynamic lighting effect of the vehicle. The interior of the vehicle is equipped with dual 12.3-inch curved connectivity screens with a Qualcomm 8155 chip and support for 5G networks. The interior of the car is wrapped in large areas of leather, trim panels are made of solid wood, the vehicle’s stitching accuracy of up to 0.1mm. NAPPA leather seats can support the function of electric adjustment, ventilation, massage, heating, the passenger is also equipped with a “Queen’s passenger” leg rest. The whole car has 28 storage compartments, the trunk has a conventional volume of 717L, and after the seats are put down, the maximum volume can be up to 1820L. The Tiggo 9 is equipped with a 2.0TGDI high-power engine, which can reach a maximum power of 192kw. It is matched with an Aisin 8AT transmission, and accelerates to 100km in 7.8 seconds. The vehicle adopts the front MacPherson and rear multi-link independent suspension design, make the vehicle driving more safety performance sense.Tiggo 9 also has intelligent driver assistance system, 17 radar plus 4 surround-view camera can realize the vehicle’s high speed NOA pilot assist, automatic parking, emergency steering obstacle avoidance and other functions.
Over the years, CHERY Automobile has won many honors by virtue of its strong strength, for example, CHERY Automobile was ranked 71st in China’s brand value ranking list in 2023; it has won the top three of J.D. Power IQS independent brands for nine consecutive years; CHERY’ independently-developed vehicle transmission has won the title of “World’s Top Ten Transmissions”.
CHERY Automobile will continue to adhere to the brand concept of “Craftsmanship Creates Excellent Quality” to provide consumers around the world with better products and services.
