Established in 1958, the BAIC brand is one of the five largest vehicle manufacturers in China. in 2010, the Group completed an internal strategic reorganization and changed its name to Beijing Automotive Group Co., Ltd. which marked its transformation from traditional manufacturing to intelligent and high-end. BAIC Automobile has a complete vehicle manufacturing chain including: vehicle manufacturing, vehicle R&D, vehicle sales and full service system. BAIC Automobile covers independent brands (Beijing Automobile), joint venture brands (Beijing Benz, Beijing Hyundai) and new energy brands (ARCFOX). BAIC takes “user-centeredness” as the brand’s development philosophy and advocates “technology empowered mobility”. With more than 60 years of technological precipitation, BAIC’s fuel models have made continuous breakthroughs and innovations in terms of vehicle power performance, safety technology and intelligence, and have become a brand trusted by domestic and foreign consumers.
BAIC Automotive has a number of modernized factories located in Beijing Shunyi, Zhuzhou and Guangzhou. Take the intelligent factory in Beijing Shunyi as an example, it is a benchmark factory for Industry 4.0. Inside the factory is a 5G fully-connected workshop that realizes 100% equipment interoperability; it also features an AI vision inspection system that can quickly identify defects in parts and vehicles with an accuracy rate of 99.99%; and a digital twin technology inside the factory that can shorten the virtual debugging cycle of vehicles by 60%.In addition, each factory generally adopts automated production lines for stamping, welding, painting and general assembly, which fully realizes lean manufacturing and flexible production in the factories. In order to better serve the overseas market, BAIC brand has invested and built localized production plants in many countries. For example, BAIC has built a vehicle assembly plant with a local partner in South Africa (Port Elizabeth Plant, South Africa), which is mainly aimed at the southern African market. BAIC has built a plant in Rayong, Thailand, which is an important manufacturing base in Southeast Asia, and the plant has a perfect four major processes of vehicle production, which can support the production of right-hand drive models, and the vehicles produced in the plant radiate the entire ASEAN market. BAIC has also established a factory in Tehran in cooperation with Iranian company Khodro to realize localized production and greatly reduce the impact of local logistics costs. The establishment of these domestic and overseas factories has greatly enhanced BAIC’s global delivery capability.
In terms of R&D, BAIC has set up a national-level technology center in Beijing, and has formed a team of senior engineers and scientific research talents, which is dedicated to technological innovations in the fields of vehicle powertrain, intelligent Internet connection and application of new materials. In addition to Beijing, BAIC has also set up sub-centers in Shanghai and Shenzhen to strengthen its R&D in vehicle big data and autonomous driving. Overseas, BAIC Automotive has set up a European R&D center in Munich, Germany, which is mainly responsible for the development of vehicle platforms and forward-looking technologies; and the Intelligent Internet of Things Laboratory in Silicon Valley is mainly responsible for the development of its intelligent cockpit based on the Hongmeng system, the L3-level self-driving function, and so on. The perfect R&D system provides strong support for BAIC’s global product development.
BAIC Motors’ fuel-efficient models play an irreplaceable role in the marketplace, and its core strengths are reflected in the following areas:
BAIC currently sells a full range of fuel models covering SUV, crossovers and sedans, including: BJ40, BJ40 PLUS, BJ X55 (X55II, BAIC X55), BJX7 (BAIC X7), BJ30,BAIC BJ80
BJ40 PLUS is BAIC’s classic hardcore off-road SUV, which continues BAIC’s familial square-box styling, with a five-hole grille at the front, paired with thick chrome trim to show a sense of power. The LED headlamp clusters at the front provide better nighttime illumination, and the combination of wide-body wheelbars and metal guards not only enhances the visual impact, but also protects the body while driving.The rear of the vehicle is equipped with an external spare tire, which enhances the practicality of the vehicle, and the side-opening tailgate is designed to make it easier to put and take items. The vehicle is equipped with a 12.3-inch full LCD instrument and a 10.25-inch floating center control screen, which can support functions such as Telematics and voice control. The aero-style electronic gear lever makes the operation of the driver more convenient, and also enhances the vehicle’s sense of technology. The vehicle’s seats are all wrapped in leather and support power-adjustable positions as well as seat heating, greatly enhancing long-distance comfort. BAIC BJ40 PLUS has strong off-road ability, users can choose to install front and rear axle differential locks, which can enhance the vehicle’s ability to get out of trouble, suitable for extreme off-road scenarios. This model is not only suitable for off-road enthusiasts, but also can meet the needs of daily driving in the city, its removable roof, time-sharing four-wheel drive, differential locks and other configurations make it a rare “true off-road” SUV in the same price range.
BAIC cars have entered the top 10 in the 2023 China Automotive Brand Value Ranking; a number of fuel models have received five-star safety certification from C-NCAP; and the brand has been ranked in the top of the J.D. Power China New Car Quality Study. As the General Manager of BAIC Group said at the Moscow Motor Show 2025: Fuel vehicles are still an important part of the global market, BCIA will continue to take technological innovation as the core, and globalization layout as the guide to provide global users with more reliable, intelligent, and more personalized mobility choices.
