DEEPAL Vehicles is a new energy premium vehicle brand under the CHANGAN brand, and its predecessor can be traced back to New Energy Technology Co. established by CHANGAN Automobile in 2018. It is the development of Changan’s third business plan, and the simultaneous promotion of the “Shangri-La” new energy plan and the “Beidou Tianshu” intelligent plan. In 2022, CHANGAN Automobile officially released the pure electric brand and renamed it “DEEPAL Automobile”, therefore, it has also become the core carrier of Changan’s layout of the new energy circuit. DEEPAL takes “Innovation and Reconstruction, Interconnection of Everything, Experience with Heart, Low-Carbon Life” as the brand’s development value concept, and improves its EREV technology line by virtue of precise insight into users’ pain points, eliminates mileage anxiety with technological innovation, and realizes the full-scenario coverage of “electricity for urban use and fuel for long-distance use”.
DEEPAL’s factory strength should not be underestimated, it has the world’s first new energy intelligent personalized customization demonstration factory in Nanjing, which integrates the traditional workshop with the battery workshop, and based on the combination of big data and the Internet of Things (IoT), it realizes the digital management of the whole process of stamping, welding, painting, general assembly, as well as the configuration of the battery within the factory, and each process also achieves all-around supervision, tracking, and traceability. In addition, 11 “quality walls” have been set up inside the factory to handle the whole process through AI inspection, laser welding and other quality control points, which ensures the reliability of the vehicle production process and reduces the rate of production errors, improves the capacity of the factory and also guarantees the quality standard of the vehicles leaving the factory. Nanjing’s smart factory also supports the C2M model, which allows customers to customize body colors, wheel styles, car configurations and other aspects of the car according to their needs through the APP, and the order delivery cycle of the car can be shortened to 15 days. DEEPAL automobile factories also respond to the global call to adopt photovoltaic power generation, waste heat recovery and other technologies to promote zero-carbon practices and set up a global factory benchmark for green manufacturing. According to statistics, DEEPAL’s single-unit automobile production energy consumption has been reduced by 20% compared to the original, and carbon emissions have been reduced by 15%. In 2024, DEEPAL’s Nanjing Intelligent Production Plant was recognized as a “National Green Factory”, and has become an important vehicle for DEEPAL Automotive to practice the ESG concept.
Relying on CHANGAN Automobile’s more than 30 years of car-making technology, DEEPAL Automobile has set up automobile R&D centers in many places around the world, integrated global R&D resources, invested more than 20 billion RMB in R&D, and possessed more than 4,200 patented technologies.
The current R&D layout of DEEPAL Automotive can be summarized as “three countries and five locations”,Chongqing, China is the headquarters of DEEPAL Automotive’s R&D center, which focuses on the core technology of EREV; the design center in Turin, Italy is responsible for the styling of the car and the design of the user experience; the Intelligent R&D center in Munich, Germany focuses on the development of advanced intelligent driving systems; and the R&D center in Silicon Valley in the United States focuses on AI algorithms and the car’s Internet of Things (IoT) technology;the car’s battery materials R&D team is based in Yokohama, Japan, and focuses on solid-state and sodium-ion battery technologies. Domestic and international R&D centers collaborate with each other, which not only enhances the brand’s global influence, but also provides overseas consumers with better quality products and services.
The core competencies of DEEPAL EREV vehicles are reflected in the following areas:
Currently, DEEPAL EREV models include: DEEPAL S05, DEEPAL S07, DEEPAL L07, DEEPAL SL 03（changan shenlan sl03）, DEEPAL G318,DEEPAL S09
DEEPAL S09 is positioned as a family big six-seat intelligent flagship SUV, the front of the vehicle adopts a parametric diamond-cut design, paired with an illuminated LOGO logo and a penetrating LED light strip, and the split intelligent headlamps can reach an irradiation distance of up to 400 meters, and also support ADB adaptive high beams. The front lip is finished with a carbon fiber textured veneer, and the deflector slots on both sides reduce the vehicle’s wind resistance to 0.28 Cd with the help of aerodynamics.The rear of the car is designed with a 270° wrap-around LED light strip that supports three dynamic lighting modes.The performance version of the DEEPAL S09 also comes with an electrically-powered tail fin, which is automatically raised and delivers 25kg of pressure at a driving speed of 80km/h.
The interior of the vehicle is an intelligent luxury cabin, with a center control layout designed with 3 screens linked together, a 16.3-inch floating center control screen, a 12.3-inch full LCD instrument panel, and a 10.8-inch passenger entertainment screen. The main driver’s seat supports 18-way power adjustment, the passenger seat can be lowered to 160° with one button, and the second row of seats comes with aviation headrests as well as seat heating and massage functions, which greatly improves comfort during long-distance driving. It also supports a full-scene voice interaction factory that enables continuous conversation for up to 120 seconds. The DEEPAL S09 is paired with a 1.5T high-efficiency range extender and a dual-motor four-wheel-drive system with a combined power of 460kW and 760N-m of torque, accelerating to 100km in just 4.8 seconds. It has a pure electric range of 200km and a combined range of 1,300km on a full tank of fuel and full charge.
DEEPAL EREV models have already obtained the EU ECE R100 electric safety certification, Australia ANCAP five-star rating, and also won the Innovative Technology Award of the World New Energy Vehicle Conference.DEEPAL cars have been sold in many places in Europe, Australia and Thailand, especially in Thailand and Australia, where they have won the first place of customer satisfaction for three consecutive years. In the future, DEEPAL will use EREV technology as the spear and globalization layout as the shield to write a new chapter of new energy vehicles made in China.
