ORA is a new new energy vehicle brand under Great Wall Motor. Its brand tenet is: open, reliable and innovative. Officially released in 2018, ORA Auto is fully committed to the new energy automobile track, and in 2023, ORA Auto officially announced the implementation of ALL IN women’s track in all aspects, taking “new energy automobile that loves women more” as the new starting point, and heading for the brand’s 2.0 era in a comprehensive manner. The brand “ORA” was initially named by Great Wall Motor in honor of the famous scientist Leonard Euler, but at a deeper level, Great Wall hopes to use the most stringent quality standards, the most intelligent products and the mode of continuous advancement to bring users a more trendy and convenient way of traveling and life experience. In today’s era of new energy vehicles, ORA car has rapidly become the first choice of new energy vehicle brand in the hearts of women users around the world due to its unique brand positioning, excellent technical strength and outstanding market performance.
ORA Automotive’s production capacity is made possible by Great Wall Motors, and ORA’s electric vehicle production sites include several areas in China, including Baoding, Hebei Province, Taizhou, Jiangsu Province, and Changzhou, Jiangsu Province. The production capacity of these factories is very efficient. Take Jiangsu Taizhou Intelligent Factory as an example, it adopts a large number of cutting-edge production technologies and intelligent management systems, and these highly automated production processes greatly improve the production efficiency and assembly quality of vehicles. Under the construction concept of “Green, Intelligent and Lean”, the plant is equipped with four full-process workshops, namely stamping, welding, painting and general assembly, and can achieve an annual output value of 100,000 vehicles under such automated operation. Multiple production workshops are able to realize 100% automated production and multiple production lines are flexible, so its production efficiency and vehicle quality have reached the leading level in the industry. Great Wall Motor has set up vehicle production bases in many countries such as Thailand and Brazil, as well as KD factories in Ecuador, Malaysia and other regions. The layout of these overseas factories not only greatly improves the local production efficiency of ORA vehicles, but also greatly reduces the cost and increases the competitiveness of ORA vehicles in the local market.
ORA Automotive has a strong R&D system and vehicle manufacturing capability, and they have built a comprehensive layout from material research and development to overall design and vehicle architecture manufacturing. ORA Automotive has extensively absorbed talents from Germany, Austria, the United States, Japan and other countries to form a team of professionals, and they have established a global R&D center with China as the core, and set up branch offices in Asia, Europe and North America. This globalized R&D network can greatly penetrate into the local market, respond to the needs of all parties, and realize the localized adaptation of technology.
Technical highlights of ORA’s pure electric models include the following:
ORA electric cars are available in the following models: ORA Good Cat, ORA Lightning Cat, ORA Good Cat GT, ORA Ballet Cat, ORA White Cat (ORA R2) and ORA Cherry cat.
The ORA Good Cat is a compact(Overseas name ORA funky cat), all-electric two-seater with a retro-futuristic exterior. The sleek body lines and frog-eye headlights are inspired by classic Porsche vehicles. The two-tone color blocking of the body and the hidden door handles reduce the wind resistance of the vehicle to 0.289Cd during driving. ORA Good Cat’s CLTC working range is available in two versions, 401KM and 501KM. The normal version is powered by a single motor front drive, with a maximum power of 105kw, and acceleration of 100km takes 7.9 seconds. 60KW fast-charging charging mode allows the vehicle to increase its power by 80% in 30 minutes. The side of the vehicle adopts three force transmission channels, which can effectively disperse, transfer and absorb the side impact force, so that the safety of the whole vehicle is further enhanced. The whole vehicle is equipped with 6 airbags, which can protect the driver’s life safety in all aspects when encountering danger. It is equipped with 5 driving modes covering Standard, Sport, Economy, AI Adaptive and Super Power Saving, which can satisfy the driver’s driving needs in various road conditions. The vehicle is equipped with Coffee OS 2.0 intelligent cockpit system, 10.25-inch dual-link screen design supports multi-voice interaction, and some models also have L2-level driver assistance, including full-speed domain ACC, vehicle driving lane drama, auto-parking and other functions, to maximize the user’s driving convenience and safety.
The ORA Cherry Cat is a compact pure electric SUV, and its main sales market is Europe. The vehicle styling is more neutral compared to other ORA pure electric vehicles. The size of the vehicle is also larger than others. The battery in this model is configured according to the European standard safety, which is more in line with the needs of the local market. Its WLTP standard is 420KM, and its single-motor front-wheel drive allows for a maximum power of 150KW, and its charging mode supports the European CCS2 excuse for 100KW fast charging. It has a trunk volume of 380L, which can be expanded to 1,200L if the trunk is emptied, and it can also realize the reverse external discharge function, which is more suitable for the users’ electricity needs when they go out for camping.
At present, ORA cars have successfully entered many countries and regions such as Europe, Oceania, Africa, South America, etc., and gained the favor of over 460,000 overseas users. In particular, ORA Good Cat Pure Electric Vehicle has won the title of five-star safety in European E-NCAP. In the future, ORA will continue to increase its investment in the new energy field, continuously improve the performance and quality of its vehicles, and deeply cultivate the positioning of women’s brand automobiles, so as to provide better products and services for global users.
