AITO is a high-end intelligent new energy vehicle brand jointly created by Huawei and Ceres in 2021, short for “Adding Intelligence to Auto”, and they hope to redefine intelligent mobility through technological innovation. Huawei will provide core technology support for the AITO brand, including intelligent cockpits, electric drive systems, and automated driving, while Ceres will be responsible for vehicle manufacturing and a full set of supply chain management. AITO adheres to the brand concept of “user-centered, quality first”, forming four core competencies: intelligence, technology, quality and safety. the brand logo of AITO Auto is also rich in meaning, the overall background of the diamond-shaped design is simple and atmospheric, symbolizing the combination of science and technology and aesthetics.
AITO’S production capacity is supported by Ceres Automotive’s Super Factory, which is located in the Liangjiang New District of Chongqing, China, and is a smart factory built to “Industry 4.0” standards, and represents the pinnacle of new energy vehicle manufacturing in China. This production plant is equipped with the world’s most efficient production line, which realizes more than 3,000 robots in operation, 100% automation of key procedures in the vehicle manufacturing process, and a maximum of only 30 seconds to produce a new vehicle. The integrated die-casting industry of this highly efficient production line is able to integrate 87 parts into one, reducing the weight of the completed vehicle by 28%, significantly improving the rigidity of the body and overall productivity. AITO has also independently developed the Rubik’s Cube platform, which is capable of producing a wide range of models such as sedans, SUV and MVP, and supports different powertrains for pure-electric and extended-range models, with a commonality rate of up to 85%. This cross-model and powertrain support greatly shortens the vehicle development cycle, while also reducing vehicle manufacturing costs and ensuring consistent product quality. The production of AITO vehicles is also deeply involved in projects with overseas partners. For example, in the cooperation with Qatar, AITO has handed over the production of some of the vehicle parts to ELYSEE CARS, and this localized supply can greatly reduce the logistics cost and improve the response speed.
In terms of R&D, AITO Motors has also made a global layout. The Intelligent Driving R&D Center in Shanghai is mainly responsible for the development of ADS algorithms for vehicles; the Design Center in Munich, Germany is led by a former BMW designer, and conducts styling design for a number of AITO’S models; and the Battery Research Institute in Japan focuses on the research and development of electric cores with high energy density for vehicles. In addition, AITO Automotive has also cooperated deeply with Huawei, sharing Huawei’ R&D achievements in the field of intelligent technology, especially Huawei’ self-developed DATS technology, which provides strong support for AITO’ pure electric models.
The core technologies of AITO’ pure electric vehicles are mainly in the following areas:
The AITO brand has launched pure electric (EV) models, such as AITO M5 EV, AITO M7 EV, and AITO M9 EV.
The AITO M9 is the flagship SUV under the AITO brand, and it has a roofline that tends to be flat, thus allowing for more headroom inside. The dual megapixel smart projection headlights at the front of the vehicle can realize the intelligent interactive matrix and the universal light language, which can achieve the intelligent display of multiple scenes. The combination of hidden door handles and new low wind resistance wheels reduces the wind resistance coefficient of the vehicle to 0.26 cd when driving.The rear of the vehicle adopts a large number of horizontal design lines, which not only enhances the visual width of the rear of the vehicle, but also creates an overall sense of hierarchy. The interior design of the M9 is also excellent, with a triple-screen design and zero-gravity seats, paired with Huawei Maglink interfaces and laser projection, greatly emphasizing the vehicle’s sense of technology. With the large five-seat space inside, five adults can sit down easily, and after putting down the armrests, the five-seat can be turned into a large four-seat, and each seat can provide a privileged riding experience.HUAWEI AITO M9 also innovates the function of opening the door in isolation, which allows the user to open the main driver’s door, the passenger’s door as well as the trunk door in isolation by gestures, and the trunk can be opened by kicking the trunk by kicking the action. The AITO M9 EV Edition features a dual-motor four-wheel drive configuration with a 220kW asynchronous motor in the front and a 310kw permanent magnet synchronous motor in the rear, so the vehicle can deliver a combined output of 530kw and zero 100km acceleration in just 3.9 seconds. Its CLTC has a range of 650km. M9 also has an intelligent safety system that can intelligently recognize different situations such as children, pets, two-wheelers, etc. during vehicle driving, and the braking speed can reach 100km/h. In case of an emergency, the vehicle occupants can realize the door automatically popping open by colliding with the rear door handle, and the high voltage electricity inside the vehicle can be cut off in 0.1 seconds.
As a new benchmark in the high-end new energy industry, AITO Automobile is ranked first in the 2023 J.D. Power China New Energy Vehicle Quality Ranking. In particular, Huawei’ ADS won the “World Conference on Artificial Intelligence Excellence in AI Solutions”. AITO Motors’ pure electric models have already entered the European market, with sales in Germany and Norway, while its flagship store in Dubai has opened, with an exclusive high-temperature version of the battery management system for Dubai’s localization.
Empowered by Huawei’ technology and using professional manufacturing as an accumulation model, AITO Automotive provides cost-effective green mobility solutions and leads the future of new energy through continuous innovation and globalization strategies.
